E*Trade vs SogoTrade Comparison: Fees, Features, and More (2026)

E*Trade and SogoTrade are two leading discount brokerages offering commission-free stock and ETF trading. Use this head-to-head comparison table to evaluate fees, features, trading tools, and account options to help you decide which broker is right for you in 2026.

Head-to-Head Comparison: E*Trade vs SogoTrade (2026)
Feature E*Trade SogoTrade
Website https://us.etrade.com/home https://www.sogotrade.com/
Broker Type Online self-directed brokerage (Morgan Stanley; full-service advisors available) Discount (online self-directed)
Trading: Stock & ETF? Yes Yes
ETF & Stock commission $0 online US-listed stocks/ETFs (OTC $6.95; other fees may apply) $0 qualifying limit (100+ sh or ≥$2k principal, ≥$1/sh); $2.88 market/odd-lot/OTC
Fractional Shares? Yes, select listed stocks/ETFs (up to 3 decimals, $5 min notional; expanding) No
Percent Allocations? No (Prebuilt templates with suggested allocations; Core Portfolios managed) No
Crypto Trading? Yes; BTC, ETH, SOL via linked zerohash account for US individual brokerage clients. Yes, via Bakkt (individual non-retirement accounts; ~33 coins; all 50 US states, NY USDC restriction).
Crypto Fees 0.50% of notional value (no spread/markup); charged by zerohash (E*TRADE receives a portion). Greater of $1 or 1% of trade value (Bakkt); other account fees may apply.
Options Trading? Yes Yes.
Options Fee $0.65/contract ($0.50 with 30+ trades/quarter) plus regulatory/exchange fees. $0 + $0.50 per contract online; $25 + $0.50 broker-assisted; plus ORF/OCC/regulatory fees.
Bond Trading Available? Yes; 50,000+ bonds/CDs from many issuers. Yes, broker-assisted only ($30 + $1 per bond, $250 max) for Treasuries, corporates, CDs.
Receives payment for order flow (PFOF)? Yes (receives PFOF on NMS stocks, ETFs, and options). Yes
Interface: Web trading? Yes; E*TRADE web/app and Power E*TRADE web/app/desktop. Yes (SogoTrade Pro web platform and mobile app).
Desktop trading? Yes, Power E*TRADE Pro (Windows/Mac download) No
API Trading? Yes (Developer Platform REST API; unattended algo orders prohibited) No
Mutual Funds: Offered? Yes Yes, broker-assisted only
Total Mutual Funds 5,000+ (6,000+ NTF listed on pricing) Not verified
NTF Mutual Funds 6,000+ None
Non-NTF Fund Fee $0 online (no-load NTF); loads per prospectus $25 broker-assisted
Early Redemption Fee? Yes (no E*TRADE fee; fund fees may apply) Not verified
Redemption Hold (Days) None (0 days); E*TRADE charges no short-term redemption fee (fund prospectus fees may apply) not applicable
Early Redemption Fee $0 from E*TRADE; fund prospectus redemption fees may apply not applicable
Accounts: Margin Accounts? Yes Yes
IRAs Offered? Yes (Traditional, Roth, SEP, SIMPLE, others) Yes
HSAs Offered? No No
Money Market Sweep? Yes (Bank Deposit Program / BDP) No
CDs Offered? Yes No
Robo-Advisor: Offered Yes Yes
Robo-Advisor Service Core Portfolios Power Portfolios
Robo-Advisor Fees 0.30% annual advisory fee ($500 min.) 0.75%
Basics: Headquarters Arlington, VA New York, NY
Year Founded 1982 1986
Clearing Firm Morgan Stanley Smith Barney LLC Apex Clearing
Local Branches? No No
New Account Minimum $0 unavailable

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