E*Trade vs Public.com Comparison: Fees, Features, and More (2026)

E*Trade and Public.com are two leading discount brokerages offering commission-free stock and ETF trading. Use this head-to-head comparison table to evaluate fees, features, trading tools, and account options to help you decide which broker is right for you in 2026.


Head-to-Head Comparison: E*Trade vs Public.com (2026)
Feature E*Trade Public.com
Website https://us.etrade.com/home https://www.public.com/
Broker Type Online self-directed brokerage (Morgan Stanley; full-service advisors available) Discount (self-directed online retail brokerage)
Trading: Stock & ETF? Yes Yes
ETF & Stock commission $0 online US-listed stocks/ETFs (OTC $6.95; other fees may apply) $0 regular hours (US-listed); $2.99 extended/OTC (waived for Premium)
Fractional Shares? Yes, select listed stocks/ETFs (up to 3 decimals, $5 min notional; expanding) Yes ($5 min outside plans; $1 in Investment Plans)
Percent Allocations? No (Prebuilt templates with suggested allocations; Core Portfolios managed) Yes (Investment Plans: custom 1% allocations; Direct Indexing weighting)
Crypto Trading? Yes; BTC, ETH, SOL via linked zerohash account for US individual brokerage clients. Yes (via zerohash; 60+ assets including BTC/ETH; 24/7; $1 min).
Crypto Fees 0.50% of notional value (no spread/markup); charged by zerohash (E*TRADE receives a portion). zerohash: $0.49–$6.29 (≤$500); 1.25% (>$500). Recurring plans 1.25%. API volume-tiered (0.10–0.60%).
Options Trading? Yes Yes (stock, ETF, and index options; multi-leg strategies).
Options Fee $0.65/contract ($0.50 with 30+ trades/quarter) plus regulatory/exchange fees. $0 commission/per-contract for stock/ETF options plus $0.06–$0.18 rebate/contract. Index: $0.35–$0.50/contract. Regulatory fees apply.
Bond Trading Available? Yes; 50,000+ bonds/CDs from many issuers. Yes (fractional Treasury/corporate from $100; Bond Account; municipals coming soon).
Receives payment for order flow (PFOF)? Yes (receives PFOF on NMS stocks, ETFs, and options). Yes (receives PFOF on options and wholesale equity routing).
Interface: Web trading? Yes; E*TRADE web/app and Power E*TRADE web/app/desktop. Yes (full web platform plus iOS/Android apps).
Desktop trading? Yes, Power E*TRADE Pro (Windows/Mac download) No. Web platform and mobile apps only; no native downloadable desktop trading software.
API Trading? Yes (Developer Platform REST API; unattended algo orders prohibited) Yes. Public Trading API (stocks, ETFs, options, crypto, bonds) available to all members; no approval required.
Mutual Funds: Offered? Yes No
Total Mutual Funds 5,000+ (6,000+ NTF listed on pricing) None
NTF Mutual Funds 6,000+ None
Non-NTF Fund Fee $0 online (no-load NTF); loads per prospectus N/A
Early Redemption Fee? Yes (no E*TRADE fee; fund fees may apply) N/A
Redemption Hold (Days) None (0 days); E*TRADE charges no short-term redemption fee (fund prospectus fees may apply) N/A
Early Redemption Fee $0 from E*TRADE; fund prospectus redemption fees may apply N/A
Accounts: Margin Accounts? Yes Yes
IRAs Offered? Yes (Traditional, Roth, SEP, SIMPLE, others) Yes (Traditional and Roth); no SEP
HSAs Offered? No No
Money Market Sweep? Yes (Bank Deposit Program / BDP) Yes (High-Yield Cash Account bank sweep)
CDs Offered? Yes No
Robo-Advisor: Offered Yes Yes, via Public Advisors LLC automated Direct Indexing, Generated Assets, and Treasury Accounts.
Robo-Advisor Service Core Portfolios Public Advisors (Direct Indexing, Generated Assets, Treasury Accounts)
Robo-Advisor Fees 0.30% annual advisory fee ($500 min.) Direct Indexing 0.19% AUM annual; Generated Assets 0.49%; Treasury Accounts tiered 0.09%-0.29%. Brokerage fees may apply.
Basics: Headquarters Arlington, VA New York, NY
Year Founded 1982 2019
Clearing Firm Morgan Stanley Smith Barney LLC Apex Clearing Corporation
Local Branches? No No
New Account Minimum $0 $0 (no account minimums; as little as $1 to start)

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