Ally Invest vs SogoTrade Comparison: Fees, Features, and More (2026)
Ally Invest and SogoTrade are two leading discount brokerages offering commission-free stock and ETF trading. Use this head-to-head comparison table to evaluate fees, features, trading tools, and account options to help you decide which broker is right for you in 2026.
| Feature | Ally Invest | SogoTrade |
|---|---|---|
| Website | https://www.ally.com/invest/ | https://www.sogotrade.com/ |
| Broker Type | Discount (online self-directed brokerage) | Discount (online self-directed) |
| Trading: Stock & ETF? | Yes | Yes |
| ETF & Stock commission | $0 eligible US stocks/ETFs ($2+); $4.95 + $0.01/share if <$2 | $0 qualifying limit (100+ sh or ≥$2k principal, ≥$1/sh); $2.88 market/odd-lot/OTC |
| Fractional Shares? | No | No |
| Percent Allocations? | No | No |
| Crypto Trading? | No | Yes, via Bakkt (individual non-retirement accounts; ~33 coins; all 50 US states, NY USDC restriction). |
| Crypto Fees | N/A | Greater of $1 or 1% of trade value (Bakkt); other account fees may apply. |
| Options Trading? | Yes | Yes. |
| Options Fee | $0 commission + $0.50 per contract | $0 + $0.50 per contract online; $25 + $0.50 broker-assisted; plus ORF/OCC/regulatory fees. |
| Bond Trading Available? | Yes | Yes, broker-assisted only ($30 + $1 per bond, $250 max) for Treasuries, corporates, CDs. |
| Receives payment for order flow (PFOF)? | Yes | Yes |
| Interface: Web trading? | Yes | Yes (SogoTrade Pro web platform and mobile app). |
| Desktop trading? | No | No |
| API Trading? | No | No |
| Mutual Funds: Offered? | Yes | Yes, broker-assisted only |
| Total Mutual Funds | Thousands (500+ fund families) | Not verified |
| NTF Mutual Funds | Over 5,400 | None |
| Non-NTF Fund Fee | $0 (no-load); fund loads otherwise | $25 broker-assisted |
| Early Redemption Fee? | Yes (no Ally fee) | Not verified |
| Redemption Hold (Days) | Varies by fund (prospectus); no Ally broker hold period listed | not applicable |
| Early Redemption Fee | Fund-specific (often 0–2%); Ally $0 for no-load sales | not applicable |
| Accounts: Margin Accounts? | Yes ($2,000 minimum equity required) | Yes |
| IRAs Offered? | Yes (Traditional/Roth/Rollover at Invest; SEP at Ally Bank) | Yes |
| HSAs Offered? | No | No |
| Money Market Sweep? | Yes (Apex FDIC bank sweep; 0% interest) | No |
| CDs Offered? | Yes (brokered CDs; $24.95 per transaction) | No |
| Robo-Advisor: Offered | Yes | Yes |
| Robo-Advisor Service | Robo Portfolios | Power Portfolios |
| Robo-Advisor Fees | 0% cash-enhanced (30% cash buffer) or 0.30% market-focused; ETF expenses extra | 0.75% |
| Basics: Headquarters | Charlotte, NC | New York, NY |
| Year Founded | 2017 | 1986 |
| Clearing Firm | Apex Clearing Corporation | Apex Clearing |
| Local Branches? | No | No |
| New Account Minimum | $0 | unavailable |
Once you’ve chosen a broker, find high-performing, investable model portfolios at RecipeInvesting.com
Picked a Broker? Now Build Your Perfect Portfolio
Find high-performing, investable model portfolios (Tactical, Strategic, and Managed) at RecipeInvesting.com.
Compare Ally Invest to All Brokers
- Compare Ally Invest to Alpaca
- Compare Ally Invest to Axos Invest
- Compare Ally Invest to Charles Schwab
- Compare Ally Invest to E*Trade
- Compare Ally Invest to Fidelity
- Compare Ally Invest to Firstrade
- Compare Ally Invest to Interactive Brokers
- Compare Ally Invest to M1 Finance
- Compare Ally Invest to Merrill Edge
- Compare Ally Invest to Public.com
- Compare Ally Invest to Robinhood
- Compare Ally Invest to SoFi Invest
- Compare Ally Invest to SogoTrade
- Compare Ally Invest to Stash
- Compare Ally Invest to Tastytrade
- Compare Ally Invest to Tradestation
- Compare Ally Invest to Tradier
- Compare Ally Invest to Vanguard
- Compare Ally Invest to WeBull
- Compare Ally Invest to ZacksTrade