Ally Invest vs Fidelity Comparison: Fees, Features, and More (2026)

Ally Invest and Fidelity are two leading discount brokerages offering commission-free stock and ETF trading. Use this head-to-head comparison table to evaluate fees, features, trading tools, and account options to help you decide which broker is right for you in 2026.

Head-to-Head Comparison: Ally Invest vs Fidelity (2026)
Feature Ally Invest Fidelity
Website https://www.ally.com/invest/ https://www.fidelity.com/
Broker Type Discount (online self-directed brokerage) Full-service
Trading: Stock & ETF? Yes Yes
ETF & Stock commission $0 eligible US stocks/ETFs ($2+); $4.95 + $0.01/share if <$2 $0 online US stocks/ETFs
Fractional Shares? No Yes (7,000+ US stocks/ETFs, $1 min)
Percent Allocations? No Yes (Fidelity Basket Portfolios)
Crypto Trading? No Yes, via Fidelity Crypto® (BTC, ETH, SOL, LTC, FIDD) for US retail; also crypto ETPs in brokerage.
Crypto Fees N/A 1% of executed market value on buys/sells (Fidelity Crypto®/IRAs); none on FIDD vs USD.
Options Trading? Yes Yes
Options Fee $0 commission + $0.50 per contract $0 commission + $0.65/contract online; $0 for buy-to-close ≤$0.65. Extra fees for some indexes/pros.
Bond Trading Available? Yes Yes; $0 online for new issues/US Treasuries; $1 per bond secondary (caps apply).
Receives payment for order flow (PFOF)? Yes Yes (receives PFOF on equities from wholesalers and on options).
Interface: Web trading? Yes Yes (Fidelity.com web; Fidelity Investments iOS/Android app; Fidelity Trader+).
Desktop trading? No Yes (Fidelity Trader+ Desktop, PC/Mac; Active Trader Pro Classic also available)
API Trading? No No (no official public retail trading API)
Mutual Funds: Offered? Yes Yes
Total Mutual Funds Thousands (500+ fund families) Over 10,000
NTF Mutual Funds Over 5,400 Thousands (all Fidelity funds plus many NTF third-party)
Non-NTF Fund Fee $0 (no-load); fund loads otherwise $49.95 per purchase (some up to $100); $0 redemption
Early Redemption Fee? Yes (no Ally fee) No ($49.95 Fidelity short-term fee on most NTF funds held <60 days)
Redemption Hold (Days) Varies by fund (prospectus); no Ally broker hold period listed 60 days (NTF FundsNetwork non-Fidelity funds)
Early Redemption Fee Fund-specific (often 0–2%); Ally $0 for no-load sales $49.95 online (NTF funds held <60 days)
Accounts: Margin Accounts? Yes ($2,000 minimum equity required) Yes
IRAs Offered? Yes (Traditional/Roth/Rollover at Invest; SEP at Ally Bank) Yes (traditional, Roth, SEP)
HSAs Offered? No Yes
Money Market Sweep? Yes (Apex FDIC bank sweep; 0% interest) Yes
CDs Offered? Yes (brokered CDs; $24.95 per transaction) Yes (brokered CDs)
Robo-Advisor: Offered Yes Yes
Robo-Advisor Service Robo Portfolios Fidelity Go
Robo-Advisor Fees 0% cash-enhanced (30% cash buffer) or 0.30% market-focused; ETF expenses extra $0 under $25,000; 0.35%/yr for $25,000+
Basics: Headquarters Charlotte, NC Boston, MA
Year Founded 2017 1946
Clearing Firm Apex Clearing Corporation National Financial Services LLC
Local Branches? No Yes, ~215 U.S. Investor Centers
New Account Minimum $0 $0

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