Ally Invest: Fees, Features, and More (2026)
Ally Invest stands out for its broad product lineup and emphasis on low barriers to entry. Investors gain access to more than 12,000 mutual funds (over 8,000 no‑transaction‑fee), low‑cost options trading at $0.50 per contract, and an integrated robo‑advisor with fees ranging from 0.00%–0.30%. The brokerage supports web‑based and API trading, offers bond and CD access, and requires no minimum to open an account—all cleared through Apex.
| Feature | |
|---|---|
| Website | https://www.ally.com/invest/ |
| Broker Type | Discount (online self-directed brokerage) |
| Trading: Stock & ETF? | Yes |
| ETF & Stock commission | $0 eligible US stocks/ETFs ($2+); $4.95 + $0.01/share if <$2 |
| Fractional Shares? | No |
| Percent Allocations? | No |
| Crypto Trading? | No |
| Crypto Fees | N/A |
| Options Trading? | Yes |
| Options Fee | $0 commission + $0.50 per contract |
| Bond Trading Available? | Yes |
| Receives payment for order flow (PFOF)? | Yes |
| Interface: Web trading? | Yes |
| Desktop trading? | No |
| API Trading? | No |
| Mutual Funds: Offered? | Yes |
| Total Mutual Funds | Thousands (500+ fund families) |
| NTF Mutual Funds | Over 5,400 |
| Non-NTF Fund Fee | $0 (no-load); fund loads otherwise |
| Early Redemption Fee? | Yes (no Ally fee) |
| Redemption Hold (Days) | Varies by fund (prospectus); no Ally broker hold period listed |
| Early Redemption Fee | Fund-specific (often 0–2%); Ally $0 for no-load sales |
| Accounts: Margin Accounts? | Yes ($2,000 minimum equity required) |
| IRAs Offered? | Yes (Traditional/Roth/Rollover at Invest; SEP at Ally Bank) |
| HSAs Offered? | No |
| Money Market Sweep? | Yes (Apex FDIC bank sweep; 0% interest) |
| CDs Offered? | Yes (brokered CDs; $24.95 per transaction) |
| Robo-Advisor: Offered | Yes |
| Robo-Advisor Service | Robo Portfolios |
| Robo-Advisor Fees | 0% cash-enhanced (30% cash buffer) or 0.30% market-focused; ETF expenses extra |
| Basics: Headquarters | Charlotte, NC |
| Year Founded | 2017 |
| Clearing Firm | Apex Clearing Corporation |
| Local Branches? | No |
| New Account Minimum | $0 |
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