Ally Invest: Fees, Features, and More (2025)

Ally Invest stands out for its broad product lineup and emphasis on low barriers to entry. Investors gain access to more than 12,000 mutual funds (over 8,000 no‑transaction‑fee), low‑cost options trading at $0.50 per contract, and an integrated robo‑advisor with fees ranging from 0.00%–0.30%. The brokerage supports web‑based and API trading, offers bond and CD access, and requires no minimum to open an account—all cleared through Apex.

Detailed feature breakdown for Ally Invest brokerage (2025)
Feature
Website https://www.ally.com/invest/
Broker Type Discount
Trading: Stock & ETF? Yes
ETF & Stock commission No fee
Fractional Shares? No
Percent Allocations? No
Crypto Trading? No
Crypto Fees not applicable
Options Trading? Yes
Options Fee 50 cents
Bond Trading Available? Yes
Pays for Order Flow (PFOF)? Yes
Interface: Web trading? Yes
Desktop trading? No
API Trading? Yes; Ally Invest API
Mutual Funds: Offered? Yes
Total Mutual Funds Over 12,000
NTF Mutual Funds Over 8,000
Non-NTF Fund Fee $9.95
Early Redemption Fee? Yes
Redemption Hold (Days) 30 days
Early Redemption Fee $9.95
Accounts: Margin Accounts? Yes
IRAs Offered? Yes
HSAs Offered? No
Money Market Sweep? No
CDs Offered? Yes
Robo-Advisor: Offered Yes
Robo-Advisor Service Ally Invest Managed Portfolios
Robo-Advisor Fes 0.00% to 0.30%
Basics: Headquarters Charlotte, NC
Year Founded 2005
Clearing Firm Apex Clearing
Local Branches? No
New Account Minimum $0

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