SoFi Invest vs Ally Invest Comparison: Fees, Features, and More (2026)

SoFi Invest and Ally Invest are two leading discount brokerages offering commission-free stock and ETF trading. Use this head-to-head comparison table to evaluate fees, features, trading tools, and account options to help you decide which broker is right for you in 2026.

Head-to-Head Comparison: SoFi Invest vs Ally Invest (2026)
Feature SoFi Invest Ally Invest
Website https://www.sofi.com/invest/ https://www.ally.com/invest/
Broker Type Discount (self-directed online brokerage + robo-advisor) Discount (online self-directed brokerage)
Trading: Stock & ETF? Yes Yes
ETF & Stock commission $0 commissions $0 eligible US stocks/ETFs ($2+); $4.95 + $0.01/share if <$2
Fractional Shares? Yes ($5 min on select stocks/ETFs) No
Percent Allocations? No No
Crypto Trading? Yes. SoFi Crypto offers 28 cryptocurrencies (as of May 2026); requires SoFi Checking & Savings. No
Crypto Fees Tiered 1.90%/1.50%/1.25%/0.90% of trade value by monthly volume (<$1k/$1-5k/$5-10k/$10k+); possible ≤0.10% spread. N/A
Options Trading? Yes. Options trading available (long calls/puts, covered calls, cash-secured puts; 0DTE and IRAs). Yes
Options Fee $0 commissions and $0 contract fees. Regulatory fees apply (e.g., ORF $0.02, OCC $0.025 per contract). $0 commission + $0.50 per contract
Bond Trading Available? No. Individual bonds not offered; exposure via bond ETFs and mutual funds only. Yes
Receives payment for order flow (PFOF)? Yes. Receives payment-for-order-flow revenue share via Apex Clearing. Yes
Interface: Web trading? Yes. Full trading on SoFi mobile app (iOS/Android) and sofi.com website. Yes
Desktop trading? No No
API Trading? No No
Mutual Funds: Offered? Yes Yes
Total Mutual Funds 6,800+ Thousands (500+ fund families)
NTF Mutual Funds 6,800 Over 5,400
Non-NTF Fund Fee 0.2% of purchase (max $20); 2% for interval/tender funds $0 (no-load); fund loads otherwise
Early Redemption Fee? Yes (no SoFi short-term fee) Yes (no Ally fee)
Redemption Hold (Days) Fund-specific (CDSC varies by fund); no SoFi-imposed hold. Varies by fund (prospectus); no Ally broker hold period listed
Early Redemption Fee Fund-specific CDSC (varies); SoFi charges none (purchase tx fee 0.2% max $20). Fund-specific (often 0–2%); Ally $0 for no-load sales
Accounts: Margin Accounts? Yes (Self-Directed; apply, $2,000 min). Yes ($2,000 minimum equity required)
IRAs Offered? Yes: Traditional, Roth, and SEP IRAs. Yes (Traditional/Roth/Rollover at Invest; SEP at Ally Bank)
HSAs Offered? No No
Money Market Sweep? Yes (optional FDIC bank sweep via Apex). Yes (Apex FDIC bank sweep; 0% interest)
CDs Offered? No Yes (brokered CDs; $24.95 per transaction)
Robo-Advisor: Offered Yes Yes
Robo-Advisor Service SoFi Automated Investing (Robo Investing) Robo Portfolios
Robo-Advisor Fees 0.25% annual wrap/advisory fee plus fund expenses; $50 min. 0% cash-enhanced (30% cash buffer) or 0.30% market-focused; ETF expenses extra
Basics: Headquarters San Francisco, CA Charlotte, NC
Year Founded 2011 2017
Clearing Firm Apex Clearing Corporation Apex Clearing Corporation
Local Branches? No No
New Account Minimum $0 $0

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