M1 Finance vs Firstrade Comparison: Fees, Features, and More (2026)
M1 Finance and Firstrade are two leading discount brokerages offering commission-free stock and ETF trading. Use this head-to-head comparison table to evaluate fees, features, trading tools, and account options to help you decide which broker is right for you in 2026.
| Feature | M1 Finance | Firstrade |
|---|---|---|
| Website | https://www.m1finance.com/ | https://www.firstrade.com/ |
| Broker Type | Self-directed discount brokerage | Discount (self-directed online brokerage) |
| Trading: Stock & ETF? | Yes | Yes |
| ETF & Stock commission | $0 commission; $3/mo platform fee if assets <$10k (waived at $10k+ or with loan) | $0 online ($19.95 broker-assisted) |
| Fractional Shares? | Yes (to 1/100,000th of a share) | Yes (most U.S. stocks/ETFs; $5 min) |
| Percent Allocations? | Yes (M1 Pies with custom target % allocations) | No |
| Crypto Trading? | Yes (Bakkt Crypto Account; BTC, ETH, LTC; US 18+) | No |
| Crypto Fees | Bakkt 1% (100 bps) on buys/sells (in exec. price); M1 $0 commission | N/A |
| Options Trading? | No | Yes |
| Options Fee | N/A | $0 commission and $0/contract; plus pass-through ORF (~$0.02/contract from Jul 2026) and SEC sell fees |
| Bond Trading Available? | No | Yes (web only; net yield basis/markup) |
| Receives payment for order flow (PFOF)? | Yes (receives PFOF ~$0.002/share) | Yes |
| Interface: Web trading? | Yes (web m1.com and iOS/Android apps) | Yes |
| Desktop trading? | No | No |
| API Trading? | No | No |
| Mutual Funds: Offered? | No | Yes |
| Total Mutual Funds | None | 11,000+ |
| NTF Mutual Funds | None | 11,000+ |
| Non-NTF Fund Fee | N/A | $0 online; $19.95 broker-assisted (no-load) |
| Early Redemption Fee? | N/A | No ($19.95 if held <90 days) |
| Redemption Hold (Days) | N/A | 90 days |
| Early Redemption Fee | N/A | $19.95 |
| Accounts: Margin Accounts? | Yes; Individual/Joint brokerage accounts include M1 Margin Loan by default ($2,000 min equity). Not for IRAs. | Yes (approval; $2,000 min assets; not IRAs/custodial/ESA) |
| IRAs Offered? | Yes; Traditional, Roth, and SEP IRAs available ($500 minimum). | Yes (Traditional, Roth, SEP, SIMPLE, Rollover) |
| HSAs Offered? | No | No |
| Money Market Sweep? | Yes; High-Yield Cash Account has FDIC bank sweep. Invest-account cash does not auto-sweep (transfer required). | Yes (FDIC sweep via Apex; 0.15%; not margin/SIMPLE IRA/ESA) |
| CDs Offered? | No | Yes (primary $30; secondary net yield) |
| Robo-Advisor: Offered | No (self-directed Pies/auto-invest; optional non-discretionary M1 Advisory) | No |
| Robo-Advisor Service | M1 Pies (self-directed); M1 Advisory / M1 Advisor (AI, non-discretionary) | N/A |
| Robo-Advisor Fees | $3/mo platform fee if <$10k assets (waived at $10k+ or Personal Loan); advisory currently 0% (up to 0.20%) | N/A |
| Basics: Headquarters | Chicago, IL | Flushing, NY |
| Year Founded | 2015 | 1985 |
| Clearing Firm | M1 Finance LLC (self-clearing Individual/Joint); Apex Clearing (IRA/Trust/Custodial) | Apex Clearing Corporation |
| Local Branches? | No | Yes (Flushing, NY HQ office, Mon-Fri 10am-4pm ET); no nationwide network |
| New Account Minimum | $100 (individual/joint taxable); $500 (IRAs) | $0 |
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