Ally Invest vs SogoTrade Comparison: Fees, Features, and More (2025)

Ally Invest and SogoTrade are two leading discount brokerages offering commission-free stock and ETF trading. Use this head-to-head comparison table to evaluate fees, features, trading tools, and account options to help you decide which broker is right for you in 2025.

Head-to-Head Comparison: Ally Invest vs SogoTrade (2025)
Feature Ally Invest SogoTrade
Website https://www.ally.com/invest/ https://www.sogotrade.com/
Broker Type Discount Discount
Trading: Stock & ETF? Yes Yes
ETF & Stock commission No fee $0 for limit orders, $2.88 for market orders
Fractional Shares? No No
Percent Allocations? No No
Crypto Trading? No No
Crypto Fees not applicable not applicable
Options Trading? Yes Yes
Options Fee 50 cents 50 cents
Bond Trading Available? Yes Yes
Pays for Order Flow (PFOF)? Yes Yes
Interface: Web trading? Yes Yes
Desktop trading? No No
API Trading? Yes; Ally Invest API No
Mutual Funds: Offered? Yes No
Total Mutual Funds Over 12,000 None
NTF Mutual Funds Over 8,000 None
Non-NTF Fund Fee $9.95 not applicable
Early Redemption Fee? Yes not applicable
Redemption Hold (Days) 30 days not applicable
Early Redemption Fee $9.95 not applicable
Accounts: Margin Accounts? Yes Yes
IRAs Offered? Yes Yes
HSAs Offered? No No
Money Market Sweep? No No
CDs Offered? Yes No
Robo-Advisor: Offered Yes Yes
Robo-Advisor Service Ally Invest Managed Portfolios Power Portfolios
Robo-Advisor Fes 0.00% to 0.30% 0.75%
Basics: Headquarters Charlotte, NC New York, NY
Year Founded 2005 1986
Clearing Firm Apex Clearing Apex Clearing
Local Branches? No No
New Account Minimum $0 unavailable

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