Ally Invest vs M1 Finance Comparison: Fees, Features, and More (2025)

Ally Invest and M1 Finance are two leading discount brokerages offering commission-free stock and ETF trading. Use this head-to-head comparison table to evaluate fees, features, trading tools, and account options to help you decide which broker is right for you in 2025.

Head-to-Head Comparison: Ally Invest vs M1 Finance (2025)
Feature Ally Invest M1 Finance
Website https://www.ally.com/invest/ https://www.m1finance.com/
Broker Type Discount Discount
Trading: Stock & ETF? Yes Yes
ETF & Stock commission No fee No fee
Fractional Shares? No Yes
Percent Allocations? No Yes; M1 Pies
Crypto Trading? No No
Crypto Fees not applicable not applicable
Options Trading? Yes No
Options Fee 50 cents not applicable
Bond Trading Available? Yes No
Pays for Order Flow (PFOF)? Yes Yes
Interface: Web trading? Yes Yes
Desktop trading? No No
API Trading? Yes; Ally Invest API No
Mutual Funds: Offered? Yes No
Total Mutual Funds Over 12,000 None
NTF Mutual Funds Over 8,000 None
Non-NTF Fund Fee $9.95 not applicable
Early Redemption Fee? Yes not applicable
Redemption Hold (Days) 30 days not applicable
Early Redemption Fee $9.95 not applicable
Accounts: Margin Accounts? Yes Yes
IRAs Offered? Yes Yes
HSAs Offered? No No
Money Market Sweep? No No
CDs Offered? Yes Yes
Robo-Advisor: Offered Yes Yes
Robo-Advisor Service Ally Invest Managed Portfolios none
Robo-Advisor Fes 0.00% to 0.30% not applicable
Basics: Headquarters Charlotte, NC Chicago, IL
Year Founded 2005 2015
Clearing Firm Apex Clearing Apex Clearing
Local Branches? No No
New Account Minimum $0 $100

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