Ally Invest vs Fidelity Comparison: Fees, Features, and More (2025)

Ally Invest and Fidelity are two leading discount brokerages offering commission-free stock and ETF trading. Use this head-to-head comparison table to evaluate fees, features, trading tools, and account options to help you decide which broker is right for you in 2025.

Head-to-Head Comparison: Ally Invest vs Fidelity (2025)
Feature Ally Invest Fidelity
Website https://www.ally.com/invest/ https://www.fidelity.com/
Broker Type Discount Full-Service
Trading: Stock & ETF? Yes Yes
ETF & Stock commission No fee No fee
Fractional Shares? No Yes, "Stocks by the Slice"
Percent Allocations? No Yes; Fidelity Basket Portfolios
Crypto Trading? No Yes
Crypto Fees not applicable 1.00%
Options Trading? Yes Yes
Options Fee 50 cents 65 cents
Bond Trading Available? Yes Yes
Pays for Order Flow (PFOF)? Yes No
Interface: Web trading? Yes Yes
Desktop trading? No Yes; Active Trader Pro
API Trading? Yes; Ally Invest API No
Mutual Funds: Offered? Yes Yes
Total Mutual Funds Over 12,000 Over 10,000
NTF Mutual Funds Over 8,000 Over 3,300
Non-NTF Fund Fee $9.95 $49.95
Early Redemption Fee? Yes Yes
Redemption Hold (Days) 30 days 60 days
Early Redemption Fee $9.95 $49.95
Accounts: Margin Accounts? Yes Yes
IRAs Offered? Yes Yes
HSAs Offered? No Yes
Money Market Sweep? No Yes
CDs Offered? Yes Yes
Robo-Advisor: Offered Yes Yes
Robo-Advisor Service Ally Invest Managed Portfolios Fidelity Go
Robo-Advisor Fes 0.00% to 0.30% 0.00% to 0.35%
Basics: Headquarters Charlotte, NC Boston, MA
Year Founded 2005 1946
Clearing Firm Apex Clearing National Financial Services LLC
Local Branches? No Yes, about 215 locations
New Account Minimum $0 $0

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