Ally Invest vs Alpaca Comparison: Fees, Features, and More (2025)

Ally Invest and Alpaca are two leading discount brokerages offering commission-free stock and ETF trading. Use this head-to-head comparison table to evaluate fees, features, trading tools, and account options to help you decide which broker is right for you in 2025.

Head-to-Head Comparison: Ally Invest vs Alpaca (2025)
Feature Ally Invest Alpaca
Website https://www.ally.com/invest/ https://alpaca.markets/
Broker Type Discount API-Only
Trading: Stock & ETF? Yes Yes
ETF & Stock commission No fee No fee
Fractional Shares? No Yes
Percent Allocations? No Yes; via API
Crypto Trading? No Yes
Crypto Fees not applicable 0.35%
Options Trading? Yes No
Options Fee 50 cents not applicable
Bond Trading Available? Yes No
Pays for Order Flow (PFOF)? Yes Yes
Interface: Web trading? Yes No
Desktop trading? No No
API Trading? Yes; Ally Invest API Yes; Alpaca Trading API
Mutual Funds: Offered? Yes No
Total Mutual Funds Over 12,000 None
NTF Mutual Funds Over 8,000 None
Non-NTF Fund Fee $9.95 not applicable
Early Redemption Fee? Yes not applicable
Redemption Hold (Days) 30 days not applicable
Early Redemption Fee $9.95 not applicable
Accounts: Margin Accounts? Yes Yes
IRAs Offered? Yes No
HSAs Offered? No No
Money Market Sweep? No No
CDs Offered? Yes No
Robo-Advisor: Offered Yes No
Robo-Advisor Service Ally Invest Managed Portfolios none
Robo-Advisor Fes 0.00% to 0.30% not applicable
Basics: Headquarters Charlotte, NC San Mateo, CA
Year Founded 2005 2018
Clearing Firm Apex Clearing Apex Clearing
Local Branches? No No
New Account Minimum $0 $0

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