E*Trade vs M1 Finance Comparison: Fees, Features, and More (2025)

E*Trade and M1 Finance are two leading discount brokerages offering commission-free stock and ETF trading. Use this head-to-head comparison table to evaluate fees, features, trading tools, and account options to help you decide which broker is right for you in 2025.

Head-to-Head Comparison: E*Trade vs M1 Finance (2025)
Feature E*Trade M1 Finance
Website https://us.etrade.com/home https://www.m1finance.com/
Broker Type Full-Service Discount
Trading: Stock & ETF? Yes Yes
ETF & Stock commission No fee No fee
Fractional Shares? No Yes
Percent Allocations? No Yes; M1 Pies
Crypto Trading? No No
Crypto Fees not applicable not applicable
Options Trading? Yes No
Options Fee 50 to 65 not applicable
Bond Trading Available? Yes No
Pays for Order Flow (PFOF)? Yes Yes
Interface: Web trading? Yes Yes
Desktop trading? Yes; E*TRADE Pro No
API Trading? Yes; E*TRADE Developer Platform No
Mutual Funds: Offered? Yes No
Total Mutual Funds Over 6,000 None
NTF Mutual Funds Over 4,300 None
Non-NTF Fund Fee $50 not applicable
Early Redemption Fee? No not applicable
Redemption Hold (Days) 0 not applicable
Early Redemption Fee $50 not applicable
Accounts: Margin Accounts? Yes Yes
IRAs Offered? Yes Yes
HSAs Offered? No No
Money Market Sweep? No No
CDs Offered? Yes Yes
Robo-Advisor: Offered Yes Yes
Robo-Advisor Service Core Portfolios none
Robo-Advisor Fes 0.30% not applicable
Basics: Headquarters New York, NY Chicago, IL
Year Founded 1996 2015
Clearing Firm Morgan Stanley Apex Clearing
Local Branches? Yes, about 30 locations No
New Account Minimum $0 $100

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