SogoTrade vs Ally Invest Comparison: Fees, Features, and More (2025)

SogoTrade and Ally Invest are two leading discount brokerages offering commission-free stock and ETF trading. Use this head-to-head comparison table to evaluate fees, features, trading tools, and account options to help you decide which broker is right for you in 2025.

Head-to-Head Comparison: SogoTrade vs Ally Invest (2025)
Feature SogoTrade Ally Invest
Website https://www.sogotrade.com/ https://www.ally.com/invest/
Broker Type Discount Discount
Trading: Stock & ETF? Yes Yes
ETF & Stock commission $0 for limit orders, $2.88 for market orders No fee
Fractional Shares? No No
Percent Allocations? No No
Crypto Trading? No No
Crypto Fees not applicable not applicable
Options Trading? Yes Yes
Options Fee 50 cents 50 cents
Bond Trading Available? Yes Yes
Pays for Order Flow (PFOF)? Yes Yes
Interface: Web trading? Yes Yes
Desktop trading? No No
API Trading? No Yes; Ally Invest API
Mutual Funds: Offered? No Yes
Total Mutual Funds None Over 12,000
NTF Mutual Funds None Over 8,000
Non-NTF Fund Fee not applicable $9.95
Early Redemption Fee? not applicable Yes
Redemption Hold (Days) not applicable 30 days
Early Redemption Fee not applicable $9.95
Accounts: Margin Accounts? Yes Yes
IRAs Offered? Yes Yes
HSAs Offered? No No
Money Market Sweep? No No
CDs Offered? No Yes
Robo-Advisor: Offered Yes Yes
Robo-Advisor Service Power Portfolios Ally Invest Managed Portfolios
Robo-Advisor Fes 0.75% 0.00% to 0.30%
Basics: Headquarters New York, NY Charlotte, NC
Year Founded 1986 2005
Clearing Firm Apex Clearing Apex Clearing
Local Branches? No No
New Account Minimum unavailable $0

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