M1 Finance vs SoFi Invest Comparison: Fees, Features, and More (2025)

M1 Finance and SoFi Invest are two leading discount brokerages offering commission-free stock and ETF trading. Use this head-to-head comparison table to evaluate fees, features, trading tools, and account options to help you decide which broker is right for you in 2025.

Head-to-Head Comparison: M1 Finance vs SoFi Invest (2025)
Feature M1 Finance SoFi Invest
Website https://www.m1finance.com/ https://www.sofi.com/invest/
Broker Type Discount Discount
Trading: Stock & ETF? Yes Yes
ETF & Stock commission No fee No fee
Fractional Shares? Yes Yes
Percent Allocations? Yes; M1 Pies No
Crypto Trading? No Yes
Crypto Fees not applicable 1.25%
Options Trading? No No
Options Fee not applicable not applicable
Bond Trading Available? No No
Pays for Order Flow (PFOF)? Yes Yes
Interface: Web trading? Yes Yes
Desktop trading? No No
API Trading? No No
Mutual Funds: Offered? No No
Total Mutual Funds None Over 6,000
NTF Mutual Funds None Over 6,000
Non-NTF Fund Fee not applicable not applicable
Early Redemption Fee? not applicable not applicable
Redemption Hold (Days) not applicable not applicable
Early Redemption Fee not applicable not applicable
Accounts: Margin Accounts? Yes Yes
IRAs Offered? Yes Yes
HSAs Offered? No No
Money Market Sweep? No No
CDs Offered? Yes Yes
Robo-Advisor: Offered Yes Yes
Robo-Advisor Service none SoFi Automated Investing
Robo-Advisor Fees not applicable 0.00% to 0.25%
Basics: Headquarters Chicago, IL San Francisco, CA
Year Founded 2015 2011
Clearing Firm Apex Clearing Apex Clearing
Local Branches? No No
New Account Minimum $100 $0

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