SoFi Invest vs Ally Invest Comparison: Fees, Features, and More (2025)

SoFi Invest and Ally Invest are two leading discount brokerages offering commission-free stock and ETF trading. Use this head-to-head comparison table to evaluate fees, features, trading tools, and account options to help you decide which broker is right for you in 2025.

Head-to-Head Comparison: SoFi Invest vs Ally Invest (2025)
Feature SoFi Invest Ally Invest
Website https://www.sofi.com/invest/ https://www.ally.com/invest/
Broker Type Discount Discount
Trading: Stock & ETF? Yes Yes
ETF & Stock commission No fee No fee
Fractional Shares? Yes No
Percent Allocations? No No
Crypto Trading? Yes No
Crypto Fees 1.25% not applicable
Options Trading? No Yes
Options Fee not applicable 50 cents
Bond Trading Available? No Yes
Pays for Order Flow (PFOF)? Yes Yes
Interface: Web trading? Yes Yes
Desktop trading? No No
API Trading? No Yes; Ally Invest API
Mutual Funds: Offered? No Yes
Total Mutual Funds Over 6,000 Over 12,000
NTF Mutual Funds Over 6,000 Over 8,000
Non-NTF Fund Fee not applicable $9.95
Early Redemption Fee? not applicable Yes
Redemption Hold (Days) not applicable 30 days
Early Redemption Fee not applicable $9.95
Accounts: Margin Accounts? Yes Yes
IRAs Offered? Yes Yes
HSAs Offered? No No
Money Market Sweep? No No
CDs Offered? Yes Yes
Robo-Advisor: Offered Yes Yes
Robo-Advisor Service SoFi Automated Investing Ally Invest Managed Portfolios
Robo-Advisor Fes 0.00% to 0.25% 0.00% to 0.30%
Basics: Headquarters San Francisco, CA Charlotte, NC
Year Founded 2011 2005
Clearing Firm Apex Clearing Apex Clearing
Local Branches? No No
New Account Minimum $0 $0

Once you’ve chosen a broker, find high-performing, investable model portfolios at RecipeInvesting.com


Compare SoFi Invest to All Brokers